RMIQ is an AI-powered platform designed to centralize and streamline retail media advertising. It provides a unified dashboard for managing ad campaigns across multiple, disparate retail media networks. Instead of logging into several different platforms like Walmart Connect, Instacart Ads, and others, advertisers can execute, monitor, and optimize all their campaigns from a single point of control.
The primary benefit of RMIQ is the significant efficiency gain and improved strategic oversight it offers. The platform is built for brands, advertisers, and marketing agencies that sell products through various retail channels and want to simplify their complex advertising workflows. By consolidating data and controls, RMIQ enables users to get a holistic view of their retail media performance, make faster, data-driven decisions, and ultimately maximize their return on ad spend.
In today's fragmented digital retail landscape, managing presence across numerous platforms is a major challenge. RMIQ addresses this pain point directly by connecting to top retail media networks, allowing brands to reach customers wherever they shop. This centralized approach not only saves time but also unlocks new opportunities for cross-platform strategy and optimization that would be difficult to achieve when managing each network in isolation.
Features
- Unified Campaign Management: Control and manage ad campaigns across multiple top-tier retail media networks from a single, intuitive dashboard.
- Multi-Network Connectivity: Integrates with a wide range of retail media networks, including Walmart, Instacart, Target, Sprouts, Thrive Market, and Uber.
- Centralized Analytics & Reporting: Consolidates performance data from all connected retailers into unified reports, providing a holistic view of your return on ad spend (ROAS), impressions, and clicks.
- AI-Powered Optimization: Leverages artificial intelligence to analyze performance data and provide recommendations for optimizing ad spend, targeting, and overall campaign effectiveness.
- Broad Customer Reach: Enables brands to easily place ads on premium digital shelf space across a diverse set of e-commerce and delivery platforms, reaching customers at their point of purchase.
- Streamlined Workflow: Eliminates the need to learn and operate multiple, distinct ad management systems, saving significant time and reducing the potential for human error.
How to Use
- Connect Retailer Accounts: Begin by securely linking your brand's advertising accounts from various retail media networks (e.g., Walmart Connect, Instacart Ads) to the RMIQ platform.
- Create a Unified Campaign: Use the RMIQ campaign builder to set up your advertising initiative. Define your overall budget, campaign goals (e.g., awareness, conversion), and target audience parameters.
- Select Target Networks: Choose the specific retail media networks where you want your ads to run. You can deploy a single campaign across multiple retailers simultaneously.
- Launch and Monitor: Activate your campaign. Use the centralized dashboard to track key performance indicators (KPIs) in real-time across all selected networks. Monitor metrics like spend, impressions, clicks, and sales from one location.
- Analyze and Optimize: Review the consolidated performance reports and AI-driven insights. Use this data to make informed decisions, such as reallocating budget to higher-performing networks or adjusting bidding strategies to improve ROAS.
Use Cases
- New Product Launches: When launching a new product, a brand can use RMIQ to instantly deploy awareness campaigns across Walmart, Target, and Instacart to maximize visibility and drive early sales from a single interface.
- Seasonal Promotions: A CPG brand running a holiday promotion can efficiently manage campaigns for its seasonal items across multiple grocery and delivery platforms like Sprouts and Uber, ensuring consistent messaging and reach.
- Competitive Strategy: An advertiser can monitor their brand's performance and share-of-voice against competitors across different retail environments, using the unified data to quickly adjust bidding and targeting strategies.
- Budget Allocation: A marketing manager can use the centralized analytics to identify which retail media networks are delivering the best return on ad spend and reallocate budget accordingly to maximize overall profitability.
FAQ
What is RMIQ?
RMIQ, or Retail Media IQ, is an AI-powered software platform that allows advertisers to manage their ad campaigns across multiple retail media networks from a single, unified dashboard.
RMIQ integrates with a variety of top retail media networks, including but not limited to Walmart, Instacart, Target, Sprouts, Thrive Market, and Uber.
Who is the ideal user for RMIQ?
RMIQ is designed for brands, CPG companies, and advertising agencies that sell products through multiple retail channels and want to streamline their advertising operations and reporting.
How does RMIQ simplify ad management?
It eliminates the need to log in and out of numerous different ad platforms. By centralizing campaign creation, management, and analytics, it provides a single source of truth and control, saving time and effort.
Can I see all my campaign data in one place?
Yes. One of the core features of RMIQ is its centralized reporting dashboard, which consolidates performance metrics from all connected retail networks for comprehensive analysis.
How does the AI component help?
The AI helps by analyzing cross-platform performance data to identify trends and optimization opportunities. It can provide recommendations on budget allocation, bid adjustments, and targeting to help you achieve a better return on your ad spend.
RMIQ is a management layer that sits on top of individual retailer ad platforms. It uses their infrastructure to place ads but provides a unified interface to make managing them much more efficient.
