Midas is an intelligent AI copilot designed to automate and optimize Meta (Facebook and Instagram) advertising campaigns. It leverages AI trained on over $5 billion in ad spend to streamline every aspect of the ad process, from initial setup and planning to continuous, 24/7 optimization and scaling. The primary goal of Midas is to eliminate the manual, time-consuming tasks associated with managing ad dashboards, reducing decision fatigue and making high-performance advertising accessible to everyone.
The platform is built for a wide range of advertisers, including direct-to-consumer (DTC) brand owners, app growth hackers, and marketing agencies. By automating campaign creation and management, Midas promises significant benefits such as a 95% reduction in manual setup time, a 50% decrease in ad costs after an initial AI learning period, and a potential 500% increase in ad spend driven by superior results. This makes it a valuable tool for any business looking to maximize its return on ad spend on Meta's platforms without needing a large, dedicated ad operations team.
Features
- Autonomous Campaign Management: Midas automates the entire advertising workflow. The AI handles campaign creation, audience targeting, budget allocation, and ad scaling, minimizing the need for manual intervention.
- AI-Powered Optimization: The platform provides 24/7 auto-optimization, continuously analyzing campaign performance and making real-time adjustments to improve results and lower costs.
- Smart Campaign Planning: Midas assists in the strategic planning phase by diagnosing your ad account and providing intelligent recommendations for campaign structure and goals based on its extensive training data.
- Lightning-Fast Launch: Dramatically reduce the time it takes to go from idea to a live, optimized campaign. Midas simplifies the setup process, enabling users to launch campaigns much faster than traditional methods.
- Free Account Diagnosis: Before you even start, Midas can analyze your existing Meta ad account to identify areas for improvement and demonstrate how its AI can enhance your strategy.
- Universal Advertiser Support: The tool is designed to be versatile, adapting to various business goals whether you're focused on e-commerce sales, app installs, or lead generation.
How to Use
- Sign Up and Connect: Create a free Midas account and securely connect it to your Meta Ad Account. This gives the AI permission to analyze your existing setup and manage campaigns.
- Run the Free Diagnosis: Allow Midas to perform its free account diagnosis. This will provide initial insights and a baseline for the AI to begin its work.
- Define Your Campaign Goal: Specify the objective for your new campaign. Whether it's driving sales, generating leads, or increasing app installs, clearly defining your goal is crucial for the AI.
- Launch Your Campaign: Follow the simplified, guided steps within Midas to set up and launch your first AI-powered campaign. The platform handles the complex configurations behind the scenes.
- Monitor AI Performance: Let the AI run and optimize. During the initial learning period, the system will test different strategies to find what works best. Monitor the key metrics provided by Midas to track progress.
- Scale with Confidence: Once the AI has identified winning strategies, use Midas to scale your ad spend effectively, knowing that the budget is being allocated to the best-performing ads and audiences.
Use Cases
- DTC Brand Growth: An e-commerce store owner can use Midas to automate their entire Meta advertising funnel. The AI can create campaigns for prospecting new customers and retargeting cart abandoners, continuously optimizing ad creatives and budgets to maximize ROAS (Return On Ad Spend) with minimal daily effort.
- App Install Campaigns: A mobile app developer or growth hacker can leverage Midas to drive user acquisition. The AI can identify and target user segments most likely to install and engage with the app, automatically adjusting bids and budgets across different audiences to lower the cost per install (CPI).
- Lead Generation for B2B/Services: A service-based business can use Midas to generate high-quality leads. The AI can optimize campaigns to find users who are most likely to fill out a lead form, managing the budget to maximize the number of conversions while keeping the cost per lead (CPL) low.
- Scaling Agency Operations: A marketing agency can use Midas to manage multiple client ad accounts more efficiently. By automating the routine optimization tasks, agency staff can focus on higher-level strategy and client relationships, allowing them to scale their client base without a proportional increase in headcount.
FAQ
What is Midas AI?
Midas is an AI-powered copilot for Meta ads that automates the entire campaign management process, from creation and planning to 24/7 optimization and scaling. It's designed to reduce manual work, lower ad costs, and improve overall campaign performance.
Who is Midas for?
Midas is built for all types of advertisers, including direct-to-consumer (DTC) brand owners, e-commerce managers, app growth hackers, and marketing agencies who advertise on Meta platforms like Facebook and Instagram.
How does the AI optimization work?
The AI is trained on data from over $5 billion in ad spend. It continuously analyzes your campaign's performance in real-time, making automatic adjustments to targeting, bidding, and budget allocation to achieve your specified goals more efficiently.
Yes, connecting your account is a standard and secure process. Midas uses official Meta APIs and follows their security and privacy guidelines to access and manage your campaigns. You retain full ownership and control of your ad account.
How much does Midas cost?
Midas offers a free plan to get started, which includes the account diagnosis. For full access to its autonomous advertising features, there are paid pricing tiers available. You can find the latest details on their pricing page.
How long does the 'AI learning period' take?
The initial learning period can vary depending on your budget and campaign complexity. Generally, it takes a few days to a week for the AI to gather enough data to start making significant performance optimizations. The platform is designed for long-term, continuous improvement.
Yes, you can. While Midas is designed to replace the need for constant manual work in the Ads Manager, you will still have full access to your Meta Ads Manager to view campaigns and make adjustments if needed. However, for best results, it's recommended to let the Midas AI manage the campaigns it creates.
