Overlap is an AI-powered video clipping and content scaling platform designed to help creators and brands maximize the reach of their long-form video content on social media. It functions as an end-to-end automation agent that not only identifies the most engaging moments in a video but also edits, brands, and posts them as short-form clips. The platform is specifically engineered to address the challenge of consistently producing high-volume, high-quality short-form content necessary to succeed on modern social platforms.
The core value proposition of Overlap is transforming a time-consuming, manual video repurposing workflow into a seamless, automated process. By using custom "Clipping Agents" and "Posting Personas," Overlap ensures that every clip is instantly generated, perfectly styled to match the brand, and accompanied by brand-aligned captions, all without manual editing or scrubbing. This allows users to scale their content output dramatically without increasing their workload.
Overlap is primarily targeted at content creators, podcasters, streamers, and marketing teams—from solo creators to large brands—who regularly produce long-form video content (like YouTube videos, podcasts, or webinars). The key benefit is the ability to amplify every piece of content, grow their brand presence across all social channels, and turn their existing video library into a continuous stream of viral-ready short-form content, effectively turning a small team into a content powerhouse.
